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April 22, 2014

The Bullet Chain

My name is Jen and I like buying cool stuff. There, I said it. Does that make me a materialistic bad person? Perhaps, but everything is relative. No, I’m not living in an off-grid yurt, but I’m not in billionaire heiress Petra Ecclestone’s league either. Whether it’s wacky, whimsical, Warholian, or wondrous, my purchases are usually pretty practical too. Yes, my weakness for sweaters often has me reflexively reaching for my wallet at the sight of a new lush knit. However, after reading the book Happy Money: The Science of Smarter Spending, I’ve been trying to be more mindful about my shopping.

Last summer, I read this article in the New York Times about social entrepreneur Peter Thum’s new venture called Liberty United. It’s a jewelry line created from recycling illegal “guns and bullets, with the goal of taking firearms off the streets.” He donates a percentage of the profits to anti-gun-violence programs in three U.S. cities. It’s a flat-out brilliant concept, right? I was immediately ready to place an order and even contacted the company about a few product details. So what happened next?

Nothing. I proudly resisted temptation and went on with life.

Fast forward to last week when I was scrolling through my Gmail archives and spotted that message from Liberty United. This time, one thing led to another, and I ended up with a bullet chain in my possession:

The packaging includes the serial number of the illegal gun whose parts were melted down and transformed into my necklace.

I loved that I could designate my hometown of Philadelphia, one of their partner communities, to receive some of the proceeds from my purchase.

Bullet Necklace, $95, 24-inch chain, designed by Philip Crangi, made in America.

You can add an 8-character personal engraving. Mine says “Be Brave.”

Affordable style, unique pieces, conversation starter, jobs creator, worthy cause. For this jewelry, it’s OK to get trigger-happy with your credit card!

http://libertyunited.com/

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