The Dutch really know how to live. Their country is the seventh happiest in the world, according to a U.N. report. They throw the world’s biggest street party each year. And they design drool-worthy items like the Bugaboo stroller owned by every celebrity mom. Dutch Design is actually a “thing.” The aesthetic combines minimalism, experimentation, and quirkiness with functionality and craftsmanship. It usually refers to Dutch product design which took off in the ’90s when creative mavericks like Marcel Wanders burst onto the international scene. Since then, the Netherlands has produced cutting-edge design studios with funny names—Droog and Moooi—and a cottage industry of lifestyle blogs.
During our few days in Holland, I admired how Dutch Design permeates daily life. Back in the States, you have to visit specialty websites like Hive Modern or A+R Store to find Dutch designers like Tord Boontje and Piet Hein Eek. Meanwhile, Amsterdam’s largest department store De Bijenkorf sells cool European brands like Tom Dixon and HAY, in addition to homegrown wares from Pols Potten. But it wasn’t just the superior retail offerings that made me swoon. It was the delightful little touches at every corner, proving that Dutch people are the most innately talented stylists. They can curate my house any day!
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Previous posts in this series:
- I amsterdam!
- Tulips in Technicolor
- The Antwerp 6+
- Getting Ghentrified and Choosing Bruges
- The Best of Brussels