I bought this postcard at the MoMA Design and Book Store. According to Terence Riley, “[Architect] Nitzchke designed the Maison de Publicité Project for a hypothetical site on the Champs-Elysées… A steel lattice would support images, logos, and other illuminated messages which would be in a constant state of flux.”

Oscar Nitzchke, Maison de la Publicité, project Paris, France Elevation, 1936, ink, color pencil, gouache, and graphite on lithograph on board

That got me to thinking… the digital equivalent of this concept is an eye-catching, animated homepage.  Nitzchke’s drawing reminded me of Opening Ceremony’s website in particular:

www.openingceremony.us

Opening Ceremony “is a multifaceted retail environment comprised of shops, showroom, and private label collection” whose lofty flag has been flying high since 2002. Vive la publicité!

Info:
Opening Ceremony | 33 Howard Street | New York, NY 10013 | 212.219.2688 | openingceremony.us

Update on Aug. 19, 2012: Opening Ceremony is celebrating its 10-year anniversary this year.  Here’s to being a great design destination for a decade–and still going strong.