It’s hard being good all the time. It’s like, say you begin a diet which forbids potato chips. You could live without them for a short while, but the moment would soon come where you’d race through fire to get your hands on a bag of Lay’s. Turns out, the same goes for sticking to a budget, especially in recessionary times. According to consumer psychologists, you quickly get tired of all the austerity and feel overwhelmed with the need to splurge on some indulgences.*
So as the December 1st launch date of the Target + Neiman Marcus Holiday Collection was approaching, I didn’t pay too much attention. After all, I had responsibly been packing my lunches for weeks and deleting tempting emails from J.Crew. But last Saturday, I happened to be online around 9:30 am. One thing led to another and before you could say “fiscal cliff,” I found myself feverishly scrolling through the affordable designer products on target.com. And what did I end up adding to my cart?
Something completely useless and unnecessary. Something that when I laid eyes on it, I had to have.
A skateboard. Designed by Derek Lam.
Don’t ask me why. Or, actually, I can answer that question! You see, in my mind, skateboarding–along with surfing and hip-hop–has long been the epitome of effortless and untouchable cool. I’ve secretly coveted brands like Supreme and Stussy that feel hopelessly out of my league.
Rationalizations aside, here’s my board!
I’m debating how to hang the skateboard, perhaps suspended like a mobile from our townhouse ceiling since the underside of the deck is colorful:
Honestly? I love my impulse buy. For $99 plus tax and free shipping, it makes me smile! Now excuse me while I pack some more PB&J sandwiches for the coming week. In the meantime, check out these infinitely more artistic skateboard creations.
Haroshi recycles old skateboards for his sculptures. He “carves stacks of old…decks, cuts them into wooden mosaics [and] then assembles the mosaics…in which the exposed layers reveal various patterns.”
And this Eames-esque chair is pretty rad.
*Update on Dec. 18, 2012: I came across an article in the Washington Post about a related phenomenon called “gift conversion.”
*Update on July 19, 2013: Check out the latest MoMA PS1 pavilion made from a “weaving pattern of skateboard cut-offs.”